10/13/07

Snapspans Utility

Snapspans has just begun, so volatility in traffic is a minor concern. The drive behind Snapspans is not to run traffic and provide useful ads, though that is going very well. Though that is the vehicle, Snapspans is a positive force and concerned with being useful and engaging.

The next phase of Snapspans includes two parts beyond the database and advertiser placements.

1. Interactivity.

Snapspans will feature a minimal, lightweight wiki system to generate content, reviews and discussion.
By bypassing such methods such as forums, blogs and profiles, Snapspans will provide rich features, while not competing with much more powerful and developed services. (Facebook, Google, Technorati, etc--these are by far sufficient.)

2. Linking out.

A lot of our traffic comes from weblogs and comments on Snapspans subdomain-related content. First we'll try putting an auto-link back to the referrers, and keeping a list of them in the databases.
Better citizens make better business.

Ciao.

1 comment:

Anonymous said...

Back-linking is up and active.

This is great stuff. The 'links' link goes to a page that shows the sites that sent the most visitors-with backlinks.

Linked pages show a backlink as well, so (a) the visitor can head straight back and (b) crawlers, snapspans, know who brought in who.

Whew! Don't want to annoy publishers too much.